What are your target market verticals?

When planning your market approach the immediate trap is to limit your approach to the current capabilities of your organisation. Any sustainable business approach requires strategic planning. Any review of your target verticals and the associated approach to market should be based on your strategic plan and not swayed by the current capabilities or footprint of the organisation. If the current business plan does not clearly define the required approach to market, then reviewing your business plan is recommended before considering market approach based on the current organisation. Planning your target verticals based on your current organisation will severely limit the innovative thinking required to build a long term sustainable business that is ahead of it's& competition.  Business Drivers specialise in assisting your organisation to build a sustainable business plan and to identify the appropriate market verticals to realise your long term strategy.